Premium, Handcrafted & Luxurious, Escaro Royale Luxury commonly known as Escaro Royale symbolises the ultimate sophistication & craftsmanship which the finest of men of our times deserve. The fashion house offerings are exclusively curated for the Dapper Connoisseurs of high-end fashion and consists of elegantly handcrafted shoes, exquisite premium bags, perfectly augmenting belts and high street fashion accessories. Itssole focus is to provide handcrafted piece of luxury by traditional craftsmanship to the end customer with the help of technology and a personal touch.
The house of Royale’ strongly believes in the power of human touch & its intervention to create revolutions. The brand is driven by fashion-technologist Ambud Sharma, who admires the extra mile effort of craftsmanship & human experience of luxury. With every quarter a year, it launches a new collection celebrating divergent cultures, saluting the art & it’s elegance in completing a man. Every product of the collection has an unheard story, a forgotten history & an audacious design. It embodies in itself the taste of power, dignity & dominance. We at Escaro celebrate the uniqueness of human race by offering bespoke services for an exceptionally customized experience.
Inception and Idea:
It all began with a curious experiment to understand how luxury brands behave in the new digital world. Conventionally, luxury brands offer more of a brick-and-mortar experience through physical touch and feel of the product. The challenge was to digitize the luxury segment in such a way that it empowers the humane experience of luxury & craftsmanship than anything different. This was the beginning of data-based analysis of something as abstract as fashion. We used a lot of algorithms and big data to make informed business decisions – what to make, for whom to make, how to make and when to make. The company focuses on technology to create breakthrough product versions & to reach out to wider audience that are in sync with luxury market dynamism.
USPs: The three differentiators in the luxury brand segment:
Strong Product: The first and the most important differentiator for Escaro Royale (ER) is its material selection, merchandizeand quality control. ER products are class apart in terms of design, craftsmanship and attention to detail. The luxury products are designed with the ultimate needs of the crème-de-la-crème consumers in mind. Most products in the offering are nothing like what has been experienced before. Only the best materials, finest curated designs and exceptional customer care are used.
Customer Experience: At Escaro Royale’ we know that communication is a two-way street. We are trying to build the most Customer centric & Customer-driven company in the world with an advanced technology edge. While we help customers with their orders, queries & problems by the help the technology, we also take their inputs, their suggestions & advices by heart to make it more customer-driven.Loosely speaking, there is a world far ahead of customer acquisition & customer retention, that is customer lifecycle. For us, the most important component of our customer experience lifecycle is creating some beautiful & luxurious memories through our brand offerings.
Luxurious Perception: We at ER understand that there is more to luxury than just the premium pricing and a feeling of opulence. We believe that we are not just offering a product but a service. Escaro Royale for us, is a combination of Supreme Quality Product & A Luxury Experience based Service. It is also about connecting the consumer to the brand’s story, its reason to exist and its function in the fashion space. We invite our consumers to talk to us (or meet us) to get a feel of why ER exists and what gaps it has filled in the generally monotonous Men’s Luxury space. Through our conversations, we have succeeded in creating a thriving perception led brand community that would in turn create larger and deeper patronage for ER’s excellent products!
To establish Escaro Royale as India’s First & Largest ‘Extreme-Luxury’ ‘Super-Premium’ ‘Tech-Driven’ Brand for Men. Escaro envisions India as a huge market – given the wide and vast palette for luxury across tier 1 to tier 2 to tier 3 cities. The company is aspiring to create luxury hubs that will steadfastly cover all the cities in India, keeping the customer luxury sentiment – specific to the demographics and psychology in mind.
Escaro Royale’s goal is to digitize abstract fashion to create a personalized and customizable luxury experience for its patrons. The company’s growth revolves around perception (how brands are created), persona (how brand value is computed in the minds of consumers), and projection (how the brand eventually manifests itself in front of the consumers through websites and stores). Escaro Royale has an experience centre at Rama Road, New Delhi, where customers can have their first-hand look and feel of its product range. By gleaning first-hand customer insight in buying preferences and general taste, the company’s goal is to constantly adapt its offerings to accommodate a complete luxury package with personalization & customization.